Grab Indonesia reported on July 3 that merchants sent 1.08 million messages to its Asisten AI GrabMerchant feature in less than five months. As of May 2026, 59.2% of new GrabFood merchants in Indonesia who joined since the beginning of the year have used the tool. The company achieved a 96.1% satisfaction rate, with a repurchase rate of 89.9% among long-tail merchants and 97.2% among mid-market merchants.

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