Coinbase’s five-part AI cost optimization playbook: models, routing, caching, context, visualization—squeezing value out of every cent and every token, this is what scaling should look like.

Coinbase CEO Brian Armstrong stated on X that while keeping AI spending stable as token usage grows exponentially, the company is reducing costs and improving efficiency through five initiatives: better default models, smart routing, cache optimization, streamlined context, and visual transparency. Initial practice shows that overall AI spending has nearly halved as token growth continues, with the goal of building infrastructure to support exponential growth.