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Kalshi collaborates with ADI Predictstreet for World Cup partnership.

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Coin World news: Kalshi announced a strategic partnership with FIFA’s official prediction market partner ADI Predictstreet, gaining World Cup brand exposure. Under the agreement, Kalshi’s brand will be displayed at stadiums, on television, and across digital media during the World Cup knockout stage. Although Kalshi is not an official FIFA partner, this arrangement gives it visibility during the event. Both parties said the partnership will go beyond event marketing, with Kalshi supporting the continued expansion of the ADI Predictstreet platform’s market. Kalshi has also partnered with the Argentine Football Association, the Croatian Football Association, Luka Modrić, and Men in Blazers, further boosting its influence in major sports events. Meanwhile, trading activity on the Kalshi platform continues to accelerate, with trading volume exceeding $1 billion last Sunday. Bank of America estimates that Kalshi accounts for approximately 89% of trading volume in the U.S. prediction market.
KALSHI-0.98%
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EchoOfL2
· 7h ago
Partnering with FIFA’s official partners, but not being an official partner itself—this gray-area marketing is awesome, 666.
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GaslightLatte
· 7h ago
Kalshi played this hand beautifully, soaring in both the sports and prediction market tracks.
View OriginalReply0
GateUser-06596f3b
· 7h ago
Stadium exposure + TV ads: traditional sports marketing tactics enter Web3.
View OriginalReply0
BugBountyBuddy
· 7h ago
Since Modric has been brought in, is the next step to sign Messi?
View OriginalReply0
AirdropOnTheDune
· 7h ago
1 billion daily trading volume + 89% market share, the compliant prediction market under CFTC regulation has finally emerged.
View OriginalReply0

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