Annual average of $50 million breaks North American record, switching from Rakuten to IREN — the Golden State Warriors' AI cloud sponsor switch is quite a leap.

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The AI cloud-computing transformation mining company IREN has signed a multi-year jersey advertising partnership agreement with the NBA’s Golden State Warriors. The contract’s average annual value exceeds $50 million, setting a new record for jersey advertising sponsorship by North American professional sports teams. IREN will become the Warriors’ official AI Cloud partner, with its brand appearing on the jerseys of the Warriors, the WNBA’s Golden State Valkyries, and the G League’s Santa Cruz Warriors, and covering rights such as Chase Center, replacing the previous partner Rakuten.
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