Regarding Apple's price increase, Cook blamed it on memory suppliers raising prices.

Then Micron's Chief Commercial Officer directly spoke up: 'Dude, a few years ago you used the lowest prices in the industry to squeeze our gross profit into negative territory. We didn't have money to expand capacity back then. Now that supply is tight, you come crying foul?'
Actually, this matter can be summed up in three sentences:
Apple low prices pressure suppliers → Suppliers have no money to invest in capacity → AI explosion drives demand surge → Supply can't keep up → Memory price increase → Apple raises prices across the line → Pass the bill to consumers.
The statement in between, 'memory suppliers are raising prices,' is technically correct, but in context... well, you know.
Now Micron's gross margin for this fiscal quarter is 85%, revenue surged 346% — they really won big.
But whether this money is easy to earn, they know it themselves.
In the end, it's still the consumer paying the tuition.
It's always like this. The ones who get hurt are always the consumers [shrug].