we shipped an AI writing tool to our first 100 users.

the feedback came back fast.
"it's good. but it doesn't sound like me."
we thought that was a feature request.
it wasn't.
it was the whole problem.
every tool in the category was solving for speed. for volume. for "content at scale."
nobody was solving for voice.
so users kept editing. and editing. and editing.
until the draft sounded like them again.
which meant the tool saved them nothing.
the question worth asking isn't "how fast can it write?"
it's "does it sound like someone would actually want to follow?"
that's the only thing that matters when everyone has access to the same AI.