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NVIDIA collaborates with Adobe and WPP to develop brand marketing creative agents

MeNews
ME News: On April 23 (UTC+8), NVIDIA announced a partnership with Adobe and WPP to jointly develop creative agents designed to provide customized, continuous online content for brand marketing. The collaboration is supported by NVIDIA Nemotron and OpenShell technologies, used to build and run secure agentic AI systems. During Adobe Summit, WPP shared new results from its expanded partnership with Adobe, specifically through WPP Production's HEX Studio, Adobe Firefly Foundry, and NVIDIA OpenShell, bringing agentic AI into creative workflows. (Source: InFoQ)
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