NVIDIA collaborates with Adobe and WPP to develop a brand marketing creative agent.

robot
Abstract generation in progress
ME News reports that on April 23 (UTC+8), NVIDIA announced a partnership with Adobe and WPP to jointly develop creative agents aimed at providing customized, always-on content for brand marketing. The collaboration is powered by NVIDIA Nemotron and OpenShell for building and running secure agentic AI systems. During Adobe Summit, WPP shared new results from its expanded cooperation with Adobe, specifically through WPP Production's HEX Studio, Adobe Firefly Foundry, and NVIDIA OpenShell, to bring agentic AI into creative workflows. (Source: InFoQ)
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