A24 finally doesn’t have to sell their body anymore—Google’s $75 million buy isn’t just equity; it’s an insurance policy for creative freedom. DeepMind builds tools, not the boss—this is the way AI should be.

Google invests approximately $75 million in A24, marking its first direct equity stake and signing a long-term non-exclusive agreement, without accessing its film/TV library data. DeepMind will collaborate with A24 to develop new tools, emphasizing maintaining creative control with AI assistance, supporting adventurous creation, and avoiding reliance on prompt-based generation. A24 is expanding globally, planning to produce a movie adaptation of Elden Ring with a budget of $175 million, the highest in history.