Let me tell a story: in a remote mountain village, a “half-immortal” draws talismans to treat illnesses. After drinking the talisman water, the illness really is cured on the spot. The villagers thought he had mysterious powers—until later, when the police took him away, they discovered that the ink he used to write the talismans was actually veterinary antibiotics. When a person has knowledge, technology, or information you don’t understand, he doesn’t even need to deceive you—he just needs to wrap science in mystery, and you’ll automatically treat him like a god. Many so-called miracles, scams, authorities, and even business models are, in essence, not magic at all; they’re a dimensionality-reduction blow caused by cognitive gaps.

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