Mercari’s move directly inserts meme coins into the second-hand trading scenario—2300万 users can sell an old phone to exchange for SHIB. Japanese retail has figured out how to play it.

Mercari announces the launch of SHIB and DOGE in the app, allowing approximately 23 million users to directly purchase using funds or points earned from selling second-hand items. Transactions are supported by Coincheck's CaaS API. The platform has over 4 million crypto accounts, with 85% having no trading experience. SHIB's price is low, with a market cap of about $273 million, supporting transactions starting from 1 yen, meeting small purchase needs of millions of users, and promoting Japanese retail customers to treat digital collectibles as part of daily life rather than chasing volatility.