Apple’s AI strategy will be relaunched tonight, as Cook hosts WWDC for the last time in his career

Mars Finance News, June 8 — Apple’s annual Worldwide Developers Conference (WWDC) will open on June 8 local time at the company’s headquarters in Cupertino, California, and will run through June 12. It is reported that this will be Tim Cook’s last WWDC as CEO. According to the plan, Cook will move into the role of Executive Chairman on September 1, with hardware head John Ternus taking over as CEO.

The core focus of this year’s WWDC is a reboot of Apple’s AI strategy. Apple Intelligence, which was previously rolled out, faced scrutiny due to delayed features and an experience that fell short of expectations. Apple hopes to re-enter the AI competition by upgrading Siri, an AI development platform, and intelligent features across the entire ecosystem.

It is said that Apple will release iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27. This year’s update priorities will shift from interface design to performance optimization, improved battery life, system stability, and enhanced AI capabilities. The new Siri is seen as the core of Apple’s AI layout. Its internal codename is “Campo.” It will evolve from a traditional voice assistant into an intelligent assistant that covers the entire ecosystem—able to understand what’s on the screen, retrieve information such as emails, calendars, and notes, and support executing complex tasks across apps.

Reports also indicate that Apple plans to introduce the Google Gemini model and allow users to switch between third-party AI services such as Claude and Gemini beyond ChatGPT. Meanwhile, Apple is expected to launch a new CoreAI platform, opening up more AI capabilities to developers, and to comprehensively upgrade features including Visual Intelligence, the Safari browser, Genmoji, Image Playground, and Shortcuts—introducing more generative AI and natural-language automation capabilities.

On the hardware side, Apple is reportedly already adding system-level support for foldable devices, paving the way for future foldable iPhones. In addition, after Vision Pro’s market performance fell short of expectations, Apple may also disclose the latest progress on smart glasses; related products are expected to launch at the earliest after 2027. As of the time of publication, Apple shares were up 0.46% in pre-market trading, at $308.72.