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Meta pays creators with USDC, but local exchange still faces friction
Deep Tide TechFlow News, June 7, according to CoinDesk, Meta announced in March this year that it is piloting payments to creators using the stablecoin USDC in Colombia and the Philippines, with plans to expand to over 160 countries by the end of the year. The article points out that although stablecoins have effectively solved cross-border digital settlement issues, creators still need to connect their wallets, select networks, and exchange USDC for local currency through exchanges, involving compliance reviews, liquidity, and transaction fees, making the process complex and creating barriers for non-crypto-native users.
The article compares this to how card organizations like Visa and Mastercard choose to embed stablecoins into existing financial infrastructure, allowing users to complete settlements seamlessly without feeling it. By 2025, stablecoin transaction volume is expected to reach $33 trillion, a 72% year-over-year increase, but the next competitive focus in the industry will be how to achieve seamless integration between on-chain settlements and local financial systems.