These days, I've been looking at a bunch of PFP + membership gameplay, claiming to be "long-term branding," but I always feel that most of it is just buying attention for a while... If you really want to sink in, you need ongoing rights/content/offline events, at least not rely solely on changing avatars and white lists.

New L1/L2 projects start aggressively issuing incentives to boost TVL, and it's not without reason that old users complain about "mining, selling, and flipping," everyone has been trained to be too good at calculating.
Now, whenever I buy any membership-related stuff, I first think: if I don't have time to keep an eye on it in the future, is it still worth it? Basically, it's about whether it can save me trouble without constantly showing off.
Today, I stared at the screen until my eyes ached, and my neck got stiff. Anyway, I need to remember the interaction paths clearly first, so I don't spend gas and time just for "community identity."