Polymarket, this kind of operation feels quite familiar—personal accounts making payments, no disclosure of partnerships—and yet Web3’s transparent narrative is once again shattered into pieces.

According to Politico, Polymarket’s Chief Marketing Officer Matthew Modabber paid more than 2.5 million USD to over 800 people via his personal PayPal account between January 2025 and February 2026. Among these, around 20 content creators whose identities were verified by Politico published at least 490 Polymarket-related posts after receiving the payments, and did not clearly disclose paid collaborations. Polymarket responded that collaborating with influencers is standard business practice, but did not address issues regarding disclosure policies, personal account payments, or tax filings.