The four key propositions of ByteDance AI in 2026: World Model, Seedance, Coding, and Doubao Commercialization

36Kr has exclusively learned from multiple sources that in 2026, Byte AI has four key propositions: increase investment in training world models, and by the end of the year, have model performance reach the current global world model SOTA level (the best), at the level of Google Genie 3; continue to maintain a leading position in video models while exploring new directions such as “dynamic generation”; further strengthen the foundation for Coding and do Coding’s Dogfooding (data feedback and evaluation) to form a flywheel, thereby enhancing Agent capabilities; strengthen Doubao’s ability to commercialize, with its key focus on “office” scenarios.
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