Recently, I've been looking at a few PFP/member projects again, and everyone is talking about "brand" and "community sense of belonging," but honestly, many times it's just buying attention. When it's hot, changing profile pictures and hyping up the group; when it's cold, all that's left are a bunch of emojis. For long-term value, I care more about whether it can continuously provide some real benefits, like whitelist access, offline events, product discounts, and so on. Otherwise, membership fees are pretty much the same as tips.

By the way, this wave of AI Agents + automated trading also feels similar: the narrative is hyped up, but once on-chain interaction permissions are enabled, no one pays attention to security details, and in the end, the wallet gets "membered" without permission... My current approach to this is still the same old: keep the main part stable (don't sign randomly), and only pursue new ways with the side dishes. FOMO is there, but it has to be alive. Never mind, I won't talk about it anymore.