The group messages have exploded again these days, with over a dozen messages in a row saying "Someone is about to take off" or "Miss it and it's gone." I stared at the screen in a daze for 30 seconds, almost clicking to buy... Honestly, the impulsive buyers are still me, not the group or the KOL. At most, KOLs package their emotions more smoothly; the group feels more like an echo chamber, and when it gets lively, you feel like you "must participate."

Recently, with social mining and fan tokens—this idea of "attention as mining"—I'm starting to doubt whether it's just packaging distraction as productivity: you spend time scrolling, transferring, and choosing sides, and in the end, what you mine is traffic for the platform and project teams; what I mine is anxiety. Now I've set a simple rule for myself: place an order for 20 yuan to test the waters, but wait 15 minutes before adding more; if I haven't figured out the structure (how modules are assembled, who the rollup settles with, where the data is), I won't touch it for now.