After the Gram rebranding, the most excited might not be retail investors, but marketing experts.

If marketing experts were to evaluate this name change,
they would most likely give a thumbs up.
Because the most important goal of brand upgrading is to strengthen recognition.
The name Gram is simple, direct, and easy to spread.
For the social media era, this is an advantage in itself.
But there is a famous saying in the marketing world.
Attracting users is difficult.
Retaining users is even harder.
Therefore, a name change can solve exposure issues,
but it cannot solve growth problems.
True long-term competitiveness still comes from product experience and ecosystem activity.
So for investors,
it's okay to watch the excitement.
But more importantly, look at the data.
Because the market ultimately rewards not the best storytellers,
but those who can deliver on their stories. #TON原生代币更名为Gram