It is said that Pop Mart makes money this way. But I really can't understand Pop Mart at all, I don't even want it as a gift. It takes up space.

For example:
A person playing a game spends 3,000 yuan to buy a graphics card, repeatedly researching parameters, performance, benchmark scores, and debating whether it's "worth it."
But if it's for buying a limited edition skin for a game character, even just changing effects or appearance, selling for 3,000 yuan, many people would place an order without hesitation.
Because a graphics card is a "tool," with a clear purpose, and people enter a rational mode.
And skins essentially have no practical function; they sell emotional value, a sense of identity, aesthetics, and happiness. The more such things, the more people tend to ignore cost performance.
Another example:
Someone goes to the supermarket to buy vegetables, and spends half a day choosing apples that cost 5 yuan per jin.
But going to Disneyland or Universal Studios, a 40-yuan soda or an 80-yuan popcorn, they feel "I've come all this way."
Because the former is a necessity of life, people naturally enter a frugal mode; the latter is entertainment consumption, where people are buying not just the soda, but the atmosphere and experience.
Many consumption behaviors actually follow this rule:
The closer to "practical," the more rational people are.
The closer to "emotional," the more irrational people become.