It's really a case of drought killing people and flood drowning people. At the end of May, Amazon quietly shut down an internal leaderboard called "Kirorank."

This leaderboard was originally set up to encourage employees to embrace AI tools, scoring each person based on token consumption.
As a result, these top-tier employees started using the most expensive models to ask "What should I eat for lunch today,"刷 token刷排行榜, just to improve their rankings.
Amazon Senior Vice President Dave Treadwell sent an email to all employees: "The intention is good, but please do not use artificial intelligence just for the sake of using AI," and stopped this leaderboard.
Meanwhile, OpenAI and Anthropic launched a team called FDE (Frontline Deployment Engineers), directly stationed at client companies to help them truly experience AI technology.
It seems the AI industry is also quietly shifting in its understanding and perception.