#TradFi交易分享挑战 A century of the US stock market's "Immortal Genes"

In this era where traffic is king, "hot" doesn't mean "long-lasting." Today, we're looking for those lighthouses that have stood the test of a hundred years—those that have experienced the smoke of two world wars, endured the despair of the Great Depression, and weathered the oil crises and internet bubbles, still shining on the surface.

First, let's talk about 3M.
Founded in 1902, it was initially a nearly bankrupt sandpaper workshop. Later, Post-it Notes, transparent tape, Scotch-Begone anti-fouling agents... Its reach spans healthcare, transportation, electronics, and home goods. Why has it survived over 120 years? Not by relying on a single blockbuster product for a lifetime, but by a core rule embedded in its bones: at least 30% of annual revenue must come from products launched in the past four years. Sounds aggressive?
But 3M's management firmly believes: not innovating is the biggest risk.

Next, Johnson & Johnson.
Founded in 1886, from medical gauze and baby powder to Band-Aid. It has a famous "creed": putting the interests of doctors, nurses, and patients first, and shareholders last. Sounds idealistic? But J&J proves over 130 years: what truly endures through cycles is never short-term profit on paper, but long-term social trust.

These two companies, different industries, different products, but fundamentally share three things:
First, treat R&D as faith. Not "invest when you have money," but "invest even when it's difficult." During the Great Depression, 3M was still building laboratories.
Second, see crises as opportunities. Not "just endure," but "upgrade during the crisis." After the Tylenol poisoning incident, Johnson & Johnson redesigned packaging and gained even more trust.
Third, treat people as assets. Not "costs," but "partners." 3M allows employees to spend 15% of their work time on projects they are interested in, which is how Post-it Notes came about; Johnson & Johnson's creed is written in every annual report, unchanged for 130 years!

Some may think they are too slow. But it is this "slowness" that has allowed them to survive a century. Investing is a long-distance race. Understanding these "immortal genes" that have crossed a hundred years may give us more confidence amid the noisy markets. $JNJ ‌ ‌