Let me tell you, recently I’ve been seeing those PFPs talk about “membership systems” and “co-building brands,” and I’m honestly getting pretty tired… To put it plainly, a lot of the time they’re just packaging attention as a sense of identity: things feel lively at first, but later you just see who’s actually still using it—and still willing to stay.



What I care about is this: what exactly does this “membership” provide? Besides the avatar frame, the whitelist, and a few image-based stories, is there ongoing service or content—something you can use repeatedly, both offline and online? If not, the brand just stays stuck as slogans, and once that cold-start “spark” is gone, it goes dark again.

And the current back-and-forth over royalties is pretty realistic too: creators want income, but secondary sales feel like they hurt liquidity. Anyway, what I see is that projects that can truly run long-term generally don’t stake their survival on “keeping the team afloat with secondary trading fees”—that’s too fragile. For now, I’ll keep watching real usage data before making any moves.
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