Alibaba’s move this time is something else—plugging AI and cloud computing into the UEFA Champions League and the European Championship, taking the sports-tech hype and presence to the max.

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MeNews
UEFA partners with Alibaba to establish a multi-year strategic cooperation
[ME AI]() News, on the evening of May 29, Alibaba Group announced a partnership with the Union of European Football Associations and UC3 in Budapest, Hungary. Alibaba became the official exclusive AI, cloud computing services, and e-commerce partner for the UEFA Champions League, UEFA Europa League, and UEFA Association Club Competitions (from the 2027/2028 season to the 2032/2033 season), as well as the 2028 European Championship. (Alibaba) (Source: Tonghuashun)
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