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The peculiar journey of Nick O'Neill
aka Choose Rich:
graduates from the Kogod School of Business at American University in 2005
launches AllFacebook in 2007 after witnessing Zuckerberg's rise
reaches 1.4 million monthly visits in less than a year
sells it for millions in 2009
late 2000s: still hungry
launches The Webpreneur and SocialTimes
manages both along with AllFacebook
loses $300k on a failed mobile app called Holler
2017: enters the crypto universe
starts writing about Bitcoin and ICOs
joins Partisia Blockchain as Product Manager
works on NFT auction technology and MPC privacy systems
2021: era of NFTs
creates The Nifty, a content and trading platform for NFTs
launches The NFT Nick Show, with over 70 episodes
releases BoDoggos on Solana, 8,888 PFPs inspired by dogs
2023-2024: "Choose Rich" phase
shares a photo on a yacht in Miami
becomes a character mocking crypto bros
helicopter videos, simulated wealth, and failed parties go viral
2024:
expelled from an Avalanche event for "inappropriate behavior"
ridiculed by Community Notes for posts about fictional mansions
2025-2026: still posting, still wealthy (maybe)
claims that 90% of his assets are in crypto
manages BoDoggos, podcasts, and commercial collaborations
diagnosed with cancer but receives full support from the CT
someone created a token about it, with fees directed to him and his medication