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Crypto is slowly making its way into the 2026 World Cup… even without becoming an official FIFA sponsor
Its presence is already showing up through fan tokens, prediction markets, ticket promotions, and partnerships with national teams
What’s interesting is that crypto companies no longer need official sponsorships to gain massive exposure at the world’s biggest sporting event.
They’re finding more subtle ways to reach millions of global fans anyway.
It’s becoming harder and harder to separate the worlds of sports and crypto
#GatePredictionMarketAddsSmartMoneyTracking