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Tmall 618 Beverage Category: 133 Brands Doubling in Growth

2026-05-27 05:31:09

On May 27, it was reported that since the launch of Tmall 618, alcohol brands have experienced a surge, with 133 brands doubling their sales and 189 brands increasing by over 50%. Leading brands are driving this growth, with Rémy Martin up 217%, Langjiu up 41%, Heineken up 19%, Moutai Prince Liquor up 61%, and Martell up 47%. Data shows that Tmall Supermarket flash sales have become a new factor boosting alcohol sales, with the penetration rate of alcohol flash sales in Tmall Supermarket approaching 30%. On the first day of the sale on May 21, alcohol flash sale sales increased fivefold year-over-year. (Jiemian News)

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