Do you know when you look up Bruno Perini’s age and end up digging into a much deeper search? Like, everyone wants to know how old he is, but the real question is: how did a relatively young guy become one of the biggest references in financial education in Brazil? I decided to investigate this, and I found it quite interesting.

Bruno Perini was born in 1988, in Cabo Frio, in Rio de Janeiro. That means he is 37 years old now (turns 38 in 2026). But here’s the detail that really stands out: Bruno Perini’s age contrasts quite a bit with the scale of the business he built. When you see his digital reach, the influence he exerts, and the wealth he’s accumulated, it’s hard to believe he still isn’t even 40.

Before becoming a financial educator and getting famous on social media, Bruno took a very different path. He was an artillery officer in the Brazilian Army for about 10 years. Sounds strange? Maybe. But it was precisely there that he developed the traits that later became his trademark: discipline, resilience, and long-term planning. It was with his stable Army salary that he started investing in stocks, without any specific training in the area.

In 2014, he created the blog Você MAIS Rico as a space to share what he was learning about personal finance, budgeting, and basic investing. This grew a lot and moved over to YouTube. Today, the channel has more than 1.5 million subscribers. Not bad for someone who started from zero.

What I find interesting about his proposal is that it’s not one of those “get rich quick” speeches. Bruno focuses on concepts like financial freedom, which for him means gaining autonomy over your own time and decisions. His strategy is built on three pillars: continuous financial education, discipline in contributions, and a long-term vision. This led to products such as the course Viver de Renda, which became fairly well known in the market.

By 2020, Bruno Perini’s age was already less important than his influence, when he became a partner in Grupo Primo, alongside Thiago Nigro (O Primo Rico). This significantly amplified his reach. The group brings together online courses, educational platforms like Finclass, podcasts, and various digital products. Of course, they also faced challenges along the way, such as operational adjustments and layoffs in 2022—reflecting the volatility of the digital market.

As for his personal investments, Bruno shares his strategy quite extensively. He diversifies into variable income (stocks, ETFs, real estate funds), fixed income for emergencies, private pension with a focus on succession, digital businesses, and investments abroad for currency protection. It’s an approach balanced between growth and asset protection.

Estimates indicate that Bruno Perini’s net worth is in the range of 100 to 200 million reais. Monthly revenue ranges from 1 to 2 million, but he himself emphasizes that a large portion is reinvested. This comes from multiple sources: course revenue, his participation in Grupo Primo, investment returns, and recurring business activities.

Besides YouTube, he also maintains a strong presence on Instagram with millions of followers, has the podcast Os Sócios with his wife Malu Perini, and participates in educational events. His differentiator is managing to bridge accessible language with a strategic vision, taking beginners to more advanced concepts.

Malu Perini, his wife, is also a digital influencer and entrepreneur. She is a co-host of the podcast and actively participates in the business. While Bruno focuses on the technical side of finance and investing, Malu brings a more behavioral and everyday approach, expanding the reach of the content.

What Bruno Perini’s journey shows is that sustainable results don’t come from impulsive decisions. Investing requires method, discipline, and clarity about your goals. Before making any move, seek quality information, assess risks, and build a strategy aligned with your profile. In the long run, conscious decisions protect your assets better.