Every time I see someone asking about Bruno Perini's age, I get intrigued because the answer is never just a number. The guy was born in 1988 in Cabo Frio, so he's 37 now, turning 38 in 2026. But what really impresses me is how someone with that age built one of the biggest financial education empires in Brazil.

Before becoming a reference in investments, Bruno took a very different path. He spent about 10 years as an artillery officer in the Brazilian Army. It seems distant from the financial market, but it was precisely there that he developed the traits that define his work today: incredible discipline, resilience, and long-term planning. With his Army salary, he started buying stocks, with no specific training, just curiosity.

In 2014, he created the blog Você MAIS Rico as a space to share what he was learning about personal finance, budgeting, and basic investments. The project took off when he migrated to YouTube. Today, the channel has over 1.5 million subscribers and established Bruno as one of the country's top financial content creators.

His main differentiator has always been advocating a simple but powerful idea: financial freedom isn't about getting rich quickly; it's about gaining autonomy over your time and decisions. Continuous education, disciplined contributions, and long-term vision. This philosophy became the foundation for the course Viver de Renda, one of his most well-known products.

But the story gets more interesting when Malu Perini enters the scene. She isn't just Bruno's wife; she's also a creative partner in the business. Co-host of the podcast Os Sócios, Malu brings a more behavioral and everyday approach while Bruno handles the technical aspects. This couple's dynamic significantly broadens the content's reach because they can speak to different audiences.

In 2020, Bruno became a partner in Grupo Primo, alongside Thiago Nigro. That scaled everything up. The group now includes online courses, educational platforms like Finclass, podcasts, and various digital products. Rapid growth, but also real challenges, like the layoffs they had in 2022.

Regarding Bruno's own investment strategy, he shares a lot. Diversification is the key word: stocks, ETFs, real estate funds, fixed income, private pension plans, digital businesses, and investments abroad. Balanced protection and growth.

Market estimates place Bruno's net worth between 100 and 200 million reais, with an estimated monthly revenue between 1 and 2 million. But he emphasizes that most of the earnings are reinvested. The source of all this comes from multiple places: course revenue, participation in Grupo Primo, financial returns, and recurring businesses.

What stands out most about Bruno and Malu's journey is that everything was built with method, not with magic promises. They have a strong presence on YouTube, Instagram, and podcasts. Their language is accessible but strategic; they manage to bring beginners closer to advanced concepts without sounding condescending.

In the end, this couple's story reinforces a truth that the financial market tries to hide: sustainable results come from conscious decisions, not impulses. Investing requires understanding where you want to go and creating a plan that makes sense for who you are. It’s not sexy, it’s not quick, but it really works.