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Whenever I see people asking how old Bruno Perini is, I realize that their curiosity goes far beyond the number. What people really want to understand is: how did someone relatively young manage to build one of Brazil’s biggest references in financial education?
Bruno was born in 1988 in Cabo Frio, Rio de Janeiro, so today he is 37 years old. But Bruno Perini’s age is almost irrelevant when you look at the scale of the businesses he has built. We’re talking about someone who became a partner in Grupo Primo, one of the largest financial education conglomerates in Latin America, and who created the Você MAIS Rico project, which today has more than 1.5 million subscribers on YouTube.
What’s interesting is that his path wasn’t the typical one from the financial market. Before becoming a content creator, Bruno was an artillery officer in the Brazilian Army for about 10 years. It was precisely the stable salary from his military career that led him to start investing in stocks, even without any specific training in the field. Discipline, resilience, and long-term planning all came from there.
In 2014, he created the Você MAIS Rico blog as a simple space to share lessons about personal finance, budgeting, and basic investing. When he moved to YouTube, things took off. Today, the question of how old Bruno Perini is comes hand in hand with curiosity about how someone so young accumulated an estimated net worth between 100 and 200 million reais.
His philosophy revolves around a very clear concept: financial freedom. For Bruno, investing isn’t only about accumulating money—it’s about gaining autonomy over your time and your decisions. He promotes three fundamentals: continuous financial education, discipline in contributions, and a long-term outlook. This became the foundation of the course Viver de Renda, one of his best-known products.
In 2020, the partnership with Thiago Nigro and Grupo Primo took everything to another level. Online courses, educational platforms like Finclass, podcasts, and financial and digital products. The speed of growth was accelerated, even though the group faced some operational challenges and layoffs in 2022.
As for his personal investments, Bruno diversifies quite a lot: stocks, ETFs, real estate funds, fixed income, private pensions, and digital businesses. He also invests abroad for currency and geographic protection. This strategy reflects a balanced view between growth and safeguarding assets.
His estimated monthly revenue ranges between 1 and 2 million reais, coming from multiple sources: course revenue, participation in Grupo Primo, investment returns, and recurring business activities. But Bruno himself always emphasizes that a large portion of the gains is reinvested.
In addition to YouTube, he maintains a strong presence on Instagram with millions of followers, on the podcast Os Sócios alongside his wife Malu Perini, and across several educational platforms. The difference lies in how he combines accessible language with a strategic perspective, bringing beginner investors closer to advanced concepts.
Malu, for her part, is a key part of the story. A digital influencer and entrepreneur, she co-hosts the podcast and actively participates in the couple’s business. While Bruno focuses on the technical side of finance and investing, Malu brings a more behavioral and everyday approach, expanding the reach.
So when you search for how old Bruno Perini is, remember that his age is just a detail. What matters is the method, the discipline, and the clear understanding of the goals he built over the years. Investing rarely comes from impulsive decisions. It requires strategy, patience, and quality information. Over the long term, conscious decisions protect assets better.