Pinduoduo is truly the real China, the China you understand. On Xiaohongshu, everyone has an annual salary of ten million, and everyone there earns a million a year. But I tell you, so far, less than 10% of China has received higher education, and only a little over 100 million people have passports, and less than 10% have flown on a plane. A monthly salary of 3,000 yuan is not considered low income in China.


Everyone, this is the most authentic and vast China. You are daily focused on first- and second-tier cities, but you completely overlook the enormous sinking market beyond the Fifth Ring Road. Some say Pinduoduo sells fake goods, but Pinduoduo has never looked down on you for being poor; instead, you look down on this brand first.
Why has Pinduoduo remained the hottest e-commerce platform year after year? Why do countless ordinary people trust Pinduoduo? Not because Pinduoduo sells particularly high-quality products, not because its after-sales service is especially satisfying, not because the quality is guaranteed, and not because the merchants’ service is particularly attentive—only because of two words: cheap.
What is behind cheap prices? It’s that people don’t have money in their pockets, that they earn only a few small amounts throughout the year, which is very hard. Everyone also knows that cheap means poor quality, and that you get what you pay for, but still, they regard Pinduoduo as the best shopping platform. This shows that Pinduoduo just fits the purchasing power of ordinary people, greatly reducing their economic burden, allowing them to buy the most cost-effective products with the least money.
According to relevant data, only about 1/10 of the country has flown on a plane, meaning nearly 1.3 billion people have never flown. Less than 10% of people have received higher education, and less than 10% have passports. Workers earning more than 2,000 yuan a month are everywhere, and middle-aged and elderly people with little income are also very common. And those earning 3,000 yuan a month are not actually low-income groups in society.
Because ordinary people's incomes are limited, they are more careful with their spending, and they regard Pinduoduo as their first choice for shopping. In everyone’s mind, whether Pinduoduo is good or not is uncertain, but Pinduoduo is good for them, fits their economic situation, and can maximize their living benefits.
There are indeed people in the world earning millions, tens of thousands, or even hundreds of millions a year, but they are a tiny minority—people ordinary folks can’t see or touch them. For most people in the bustling world, earning a few ten thousand yuan a year is normal, and earning three or four thousand a month is normal. Don’t be misled by the false prosperity online; almost every ordinary person is carefully budgeting and living frugally.
You are daily focused on first- and second-tier cities, but you completely overlook the enormous sinking market beyond the Fifth Ring Road. Even in the bustling Shanghai, there are all kinds of civilian markets, shirts costing twenty or thirty yuan each, belts twenty or thirty yuan each, shoes thirty or forty yuan a pair.
Never think that earning a few thousand yuan makes you complain about the world; in fact, when you compare your income to the overall environment, it’s not low. Be content and happy.
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