The most frequently asked question lately is: Is it worth buying gold now? Gold prices have risen so high, is there still a chance?

To be honest, I think this question is asked backwards. Gold investment has never been about "whether to buy" but rather "how to buy, what tools to use, and how long you plan to hold."

First, let's talk about why gold is so attractive. It doesn’t pay interest, unlike stocks that have dividends, or bonds that pay interest. If you hold a gold bar for ten years, it’s still just a gold bar, not generating income by itself. But this is precisely its advantage—because it has no backing from any institution’s credit, when central banks around the world print a lot of money and fiat currencies depreciate, gold’s scarcity becomes evident. In recent years, global central banks have been increasing their gold reserves, and that’s the reason.

Looking at the data, by 2025, gold prices rose from $2,614 per ounce to $4,550, an increase of over 60%, and by 2026, it even broke the historical high of $5,600. Although there was some pullback afterward, in the long run, gold’s performance over the past few years has been quite impressive—over 177% return in five years. With such a record, is buying gold worth it? I believe it’s worth it in the long term.

The key is timing your entry. The best buying points are usually not at the peak when blindly following the trend, but during price pullbacks. You need to confirm that the overall trend is upward, then wait for the price to dip to a key support level, and for indicators to show signs of stabilization. This greatly increases your chances of success. Simply put, follow the trend, build positions during pullbacks, which lowers your cost and increases potential gains when prices rebound.

As for how to invest in gold at lower costs, it depends on your investment style. Physical gold is suitable for long-term hedging, but it has poor liquidity and high costs. Gold futures and options have good liquidity but high thresholds and complexity, making them less suitable for retail investors. If you want to participate in short-term fluctuations with low costs and low barriers, gold CFDs (contracts for difference) might be more suitable—zero or low commission, flexible leverage, tracking spot prices, easy trading, accessible worldwide. Of course, using leverage requires risk control; it’s recommended to start with low leverage or no leverage at all.

I’ve seen many people struggle with whether it’s worth buying gold now. The answer really depends on your goals. If you’re aiming for short-term quick profits, gold’s volatility can indeed offer opportunities, but it also comes with risks. If you’re seeking "peace of mind" and want to hold a portion of your assets without being affected by anyone’s will, then even buying at high prices is worthwhile—because gold’s true value isn’t at the top of the candlestick chart, but in its long-term preservation when you look back five or ten years later.

No matter which path you choose, I recommend starting with demo trading—no real money involved—to practice and see what suits you best. That’s the charm of gold—no matter when, there’s always a way for you to participate.