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Fitting end to the Kathleen Kennedy era of Star Wars. Pretty sad what Disney has done to such great IP.
Grogu opened to the lowest Star Wars box office since Disney.
Adjusted for inflation that’s the worst opening since 1983.
Seven years since the last Star Wars movie in theaters.
The most valuable IP in Hollywood has been taken out back and shot.
Which brings me to Kathleen Kennedy.
You walked in holding the most loved franchise on the planet.
People would’ve bought tickets to watch a Wookiee do his taxes.
And somehow you turned Star Wars into homework.
When the movies started sliding you didn’t go “huh, maybe it’s the writing.” You went after the fans. Called the critics a tiny toxic minority who just want “the same thing.”
Said the fanbase was too “male dominated.”
Look at what happens when you don’t value the writing and content and play to identity politics.
The new trilogy collapsed with each movie from $2.1B to $1B by Rise of Skywalker.
Solo lost money, first Star Wars movie ever to manage that.
13 years at the helm.
A fanbase that loved this thing more than you ever did.
And you spent half of it telling them they were the problem.
May the door be with you.
RIP Star Wars.