Recently, I keep seeing a bunch of PFP/member passes shouting “long-term brand value,” and it makes me want to laugh a little… Let’s be honest: the long term isn’t about how cool your avatar looks—it’s about what you can actually do with it, whether it can continuously deliver benefits, and whether the rules don’t keep changing every few days. A lot of so-called “memberships” are more like short-term attention grabs: it’s lively for a bit, and the moment the floor drops, people start urging each other, “Don’t be short-sighted.” Don’t pretend—everyone is watching liquidity.

The same goes for the airdrop season. The points system + the task platform, with the anti-witchcraft setup, turns token-farming for profit into something like showing up for work and clocking in. By the end, you don’t even know whether you’re “participating in the community” or just doing slave labor for the data. Anyway, when I look at all this now, I first calculate the cost (time is also a cost), then talk about belief—don’t treat emotions as assets.