Futures
Access hundreds of perpetual contracts
CFD
Gold
One platform for global traditional assets
Options
Hot
Trade European-style vanilla options
Unified Account
Maximize your capital efficiency
Demo Trading
Introduction to Futures Trading
Learn the basics of futures trading
Futures Events
Join events to earn rewards
Demo Trading
Use virtual funds to practice risk-free trading
Launch
CandyDrop
Collect candies to earn airdrops
Launchpool
Quick staking, earn potential new tokens
HODLer Airdrop
Hold GT and get massive airdrops for free
Pre-IPOs
Unlock full access to global stock IPOs
Alpha Points
Trade on-chain assets and earn airdrops
Futures Points
Earn futures points and claim airdrop rewards
Promotions
AI
Gate AI
Your all-in-one conversational AI partner
Gate AI Bot
Use Gate AI directly in your social App
GateClaw
Gate Blue Lobster, ready to go
Gate for AI Agent
AI infrastructure, Gate MCP, Skills, and CLI
Gate Skills Hub
10K+ Skills
From office tasks to trading, the all-in-one skill hub makes AI even more useful.
GateRouter
Smartly choose from 40+ AI models, with 0% extra fees
Strategy: Selling Bitcoin Isn't Bearish? MicroStrategy's 5 Key Financial Logic Breakdown
Strategy's announcement of selling Bitcoin triggered panic, but Foresight News breaks down five financial motivations behind it: increasing per-share holdings, reducing financing costs, legal tax savings, breaking negative rumors, and prioritizing low-cost buybacks of preferred stock. Selling coins isn't necessarily bearish; it could be a smarter form of capital operation.
(Background: Ethereum Foundation no longer selling coins! Initiating the first staking transfer of 70k ETH to the Beacon Chain, with all proceeds supporting ecosystem development)
(Additional background: Wall Street is competing for crypto talent! Wells Fargo is hiring a "Tokenized Deposits" manager, and Morgan Stanley and Goldman Sachs are opening blockchain-related positions)
Table of Contents
Toggle
Bitcoin believers turn pale at the mention of "selling coins," but if Strategy actually sells part of its Bitcoin holdings, it may not be the end of the market—rather, it could signal an evolution in corporate financial management. As the world's largest corporate Bitcoin holder, it faces multiple pressures: stock price discounts, financing costs, tax planning—selling coins is actually a rational choice to maximize shareholder value.
This article breaks down five major financial logics behind it.
Per-share Bitcoin holdings are the main KPI for asset management, and this indicator's growth rate directly reflects Bitcoin returns. The conventional approach is to buy Bitcoin to increase total holdings, or to repurchase shares to reduce circulating stock, both ways can boost per-share holdings.
If the company's stock price is below the corresponding Bitcoin asset value, selling Bitcoin to buy back stock will ultimately increase the Bitcoin holdings per share, with the reduction in Bitcoin holdings being less than the decrease in share count. When core business cash flow is insufficient to cover fixed expenses like preferred dividends and bond interest, and the stock is undervalued, selling Bitcoin to pay debt and interest can minimize the shrinkage of Bitcoin holdings per share.
Per-share holdings are the core KPI; buybacks may be more cost-effective than selling coins
Rating agencies deeply influence capital market fund flows; following their evaluation rules can help companies secure financing. Previous reports analyzed feasible ways to improve credit ratings, as a good rating can effectively lower financing costs.
S&P recognizes the value of cash reserves, and Strategy adopted this plan. As of January 2026, the company's cash reserves reached $2.2 billion, significantly alleviating investor concerns about the company's ability to pay preferred dividends.
Companies can sell Bitcoin to supplement cash reserves, aligning with market demands, and issue bonds at lower costs. Meanwhile, selling Bitcoin to pay off debt can reduce preferred liabilities and enhance the attractiveness of preferred stock financing.
Downgrades mean lower costs: using Bitcoin to pay off debt with cash
In the long run, the interest rate gap will widen through compound effects, with low-cost debt reducing operational burdens and increasing revenue.
Currently, the U.S. has no restrictions on wash sale transactions involving Bitcoin; companies can sell Bitcoin at a loss, then repurchase it immediately to lower asset tax basis and offset taxes. Strategy has used this tactic since the market downturn in 2022.
This tax benefit still applies today; companies can combine loss carryforwards with stock buybacks and debt repayment to achieve multiple benefits.
Wash sale loopholes still exist: Strategy has long used legal tax avoidance
The Bitcoin industry is relatively young, with many negative rumors circulating. Some false claims suggest that Strategy's sale of Bitcoin would directly impact the entire crypto market and overturn the business model of holding coins.
If a company sells 50k BTC and the market price and its stock price remain stable, it can dispel rumors and gain market acceptance for its Bitcoin holdings.
Markets have self-regulating mechanisms; sensational headlines are often created by media and self-media practitioners. Professional investment institutions rely on research-based decision-making and are less likely to be swayed by one-sided rumors. This is the most autonomous of the five reasons.
Real-world impact of sales: selling 50k BTC doesn’t scare us
This strategy is rarely discussed in the market. When the price of floating-rate financial products deviates significantly from face value, companies can buy back these products at a price well below face value to settle high debt.
This operation is equivalent to closing out their own preferred stock short positions without interest or borrowing costs. For example, with STRC products, if the face value is $100 and the price drops to $82, the company can use Bitcoin proceeds to buy back shares at a low price, earning an $18 per share difference tax-free.
Price trend of STRC since IPO
Discounted buybacks of preferred stock: earning $18 per share tax-free
A decline in preferred stock prices doesn't necessarily mean Bitcoin prices are crashing; leveraged trading can trigger chain reactions of selling. Companies can buy back shares at low prices during downturns to avoid future dividend increases that could drain funds.
Selling Bitcoin doesn't have to be seen as bearish; in many scenarios, it helps protect the company's and shareholders' interests. Bitcoin's monetary properties provide flexible capital allocation, allowing assets to be used to maximize value.