I just realized an interesting thing that perhaps many people in the crypto community have also experienced. When investing, we tend to more easily "hold through losses" than "hold through gains," and this mindset can cause us to miss out on big profit opportunities.



What is holding through losses? Simply put, it’s when you keep a position even as the price drops, hoping it will rebound. Conversely, holding through gains means selling when the price is rising to realize profits. But why is holding through losses harder than holding through gains? The reason lies in human nature — we fear losing what we have more than missing out on opportunities. When losing money, our brains cling to positive information and set unrealistic expectations, causing us to forget other risk signals.

I’ve seen many people ask what holding through losses means and whether they should cut losses. In reality, if you’ve lost 20-30% and lack market reading skills, passive psychology can easily take over. At that point, you might overlook the opportunity to exit or even continue holding coins without a clear plan.

But here’s the interesting part — holding through losses isn’t always wrong. It depends on whether you understand the project well. If you trust the potential of a good project and it has never increased in price, DCA and holding the coin to wait for a rally can be a reasonable strategy. Solana is a typical example — when SOL dropped to $100, many investors panic-sold out of fear of losing more money. But those who understood the project’s potential and held firm made huge profits when the token rose to $240.

There are altcoins and NFT-Fi tokens that were at the bottom, but when the market recovered, they increased 10-20 times. The key point is: what is holding through losses and how to do it correctly? The answer is that you need to understand the project, the market, and have technical analysis skills to determine the right time to cut losses or hold long-term. Selling isn’t always right, and holding isn’t always wrong. The key is making decisions based on understanding, not just emotions.
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