Just came across something pretty wild about how celebrity investments can go sideways in crypto. Turns out Jun Ji-hyun's husband Choi Jun-hyuk's investment firm Alpha Asset Management took a massive hit on a blockchain gaming project called Wemix. We're talking roughly 15.8 billion won in losses here.

So here's what went down. Alpha Asset Management grabbed stakes in Wemade (the company behind Wemix) back in October 2023 and January 2024, spending about 15 billion won and 20 billion won respectively. They were buying at prices around 34,894 won and 63,887 won per share. Fast forward to now, and Wemade's trading at 25,000 won. Do the math and you get a pretty brutal loss.

The thing is, this wasn't just a bad market call. Wemix actually got hacked back in February with roughly 9 billion won stolen, but they didn't announce it until four days later. That kind of delayed transparency caught regulators' attention, and the token faced delisting from several major South Korean exchanges. It was relisted with caution warnings, but here's where it gets worse for Jun Ji-hyun's husband's fund - in May, the court ruled that Wemade's announcement about the hack wasn't transparent enough. By early June, South Korea's Digital Asset Exchange Association decided to fully delist WEMIX again.

What's actually hilarious is how this became a meme. The story "Jun Ji-hyun's husband lost 15 billion in crypto trading" ended up trending on Weibo, which tells you how much this resonated across markets. You don't usually see celebrity investment losses becoming international trending topics unless it's pretty spectacular.

Choi Jun-hyuk runs Alpha Asset Management, which manages over 1 trillion won in assets. The guy used to head the derivatives department at a major bank before taking over the firm in 2019. So this isn't some random retail investor - it's a professional fund manager taking a serious L on what looked like a solid blockchain gaming bet.

The WEMIX token itself is basically done on Korean exchanges now. Trading stops in July, and withdrawals close too. Current price is hovering around $0.28, which doesn't help the recovery narrative. It's a pretty stark reminder that even professional investors with serious AUM can misjudge emerging tech sectors. When Jun Ji-hyun's husband's fund takes this kind of hit, it becomes a cautionary tale for everyone else eyeing similar opportunities.