Interesting what’s currently circulating in the Italian sports press. Corriere di Torino describes Giancarlo Devasini as the new "Crypto Lord" who has just joined Juventus. And yes, that is indeed a figure worth remembering.

The man is 61 years old, a former cosmetic surgeon, and has completely reinvented himself in the crypto space. Through his company Tether – one of the largest in the entire sector – Giancarlo Devasini has now acquired a minority stake of about 5 percent in Juventus. That amounts to nearly 47 million euros. In a world where normally sheikhs and petrodollars dominate the football stage, this is quite remarkable.

Tether itself is impressively scaled. The company based in El Salvador generates a revenue of about 141 billion US dollars and reaches over 350 million users worldwide – mainly through the USDT stablecoin, which is pegged to the dollar. What many don’t know: Tether allegedly holds more US government bonds than some established countries.

Giancarlo Devasini himself, with a net worth of over 9 billion dollars, is one of the richest Italians – the fourth-richest, to be precise. He has managed to become dominant in the stablecoin business. His company also attracts high-profile investors – Howard Lutnick, a former US trade minister under Trump, invested about 600 million dollars in convertible bonds of Tether. Recently, Tether also made headlines with a 775 million dollar investment in Rumble, a social media platform.

What’s surprising: Giancarlo Devasini lives relatively discreetly. He rarely gives interviews, rents a modest three-room apartment in Lugano for 1,400 euros a month. Now, he symbolically returns to his hometown of Turin – with a focus on Juventus. A crypto billionaire who prefers to operate behind the scenes is now breaking into the football world. It will be interesting to watch.