Yesterday, I browsed Yu Hao's Xiaohongshu and Video Account, and one feeling: "To succeed, first go crazy."

Starting in 2026, he will flood all platforms, posting dozens to hundreds of times daily, requiring 20k employees to create accounts, offering 100k yuan in cash as rewards for 100k followers. His speech is very bold, "World's richest person in 5 years," "Reinventing the Earth."
Thinking carefully, Yu Xue indeed has a point. He focuses on small appliances, fast-moving consumer products, and traffic directly translates into revenue for him. Vacuum cleaners, floor washers, hair dryers, sweeping robots, food processors... things used in every household, with traffic directly corresponding to sales, and the conversion chain is very short. The average transaction price ranges from hundreds to thousands, repeat purchases are quick, and the audience is broad. Short videos for planting grass + live streaming for harvesting, naturally a perfect fit.
His persona is also very appealing: tech geek + arrogant boss + friendly internet celebrity, appealing to both hardcore tech fans and gossip traffic fans.
Self-developed high-speed motors with 100k/150k/200k views, full-stack technology, few domestic companies can compete. Traffic can be copied, but technology cannot.
His approach is also very clever:
- Conflict, reversal, "crazy boss" persona, capturing emotional traffic
- Xiaohongshu: refined planting grass, product reviews, lifestyle, targeting female and family users
- Video Account: practical tips, technology, boss interviews, targeting middle-aged and high-spending users
A matrix of 20k accounts, free content bombardment, extremely low customer acquisition costs.
After watching the CCTV news interview, I’ve already gone from critic to fan. 😳