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M-Pesa is a very old tech, but it has failed to sell in the African market.
19 years in operation, and they are only available in 8 African countries.
India's UPI, on the other hand, has achieved the same in just 10 yrs.
Remember, CBK and the National Payments Corporation of India have been in talks to explore adopting or collaborating on UPI payment system in Kenya.
I think the free UPI transactions could easily give Safaricom a good run in their own market.