I laughed when I saw that article about Doll Sister showing her face—claiming that someone had confronted her about “faking” her looks, and that she needed to have 100,000 short-sleeve shirts customized in order to expose photos of her face without makeup. These clickbait headlines really are willing to write anything just to ride the hype, without caring what the facts actually are. That said, it’s worth noting that the crypto space also has marketing playbooks like this—just in different forms.

Recently, I did come across a pretty decent set of activities—the creator program launched for the ROBO project. The entry threshold isn’t that high, and participation is quite strong. In the plaza, many big influencers have received a good amount of rewards, and it honestly looks pretty interesting. The project team, Fabric Foundation, has a fairly open mindset; at least it doesn’t give the feeling of an extremely predatory “money-grab.”

ROBO’s popularity has indeed been rising lately. After it got listed on several mainstream exchanges, both discussion volume and search interest have increased noticeably. The 24-hour trading volume has been growing, and there have also been a few instances of sudden surges in volume within a short period. Community discussions and market attention are both fairly active, and it ranks well among popular tokens. What’s interesting is that recently there have been large amounts of token unlocks, yet the price hasn’t fallen—in other words, the market still seems to have some confidence in this project.

At its core, Fabric Protocol is building infrastructure for AI and robots, providing underlying support for the development and coordination of general AI robots. This track is definitely hot, and the application prospects for AI robots are right there, so it’s not surprising that projects like this can draw attention. Still, investment decisions should be rational—don’t let the hype get you carried away.