AI consulting becomes the mainstream channel, with traditional search and interpersonal recommendations stepping back

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Accenture: 85% of Generation Z frequently use AI tools
Mars Finance News, on May 20th, Accenture released China Consumer Insights Data.
The data shows that 85% of Generation Z frequently use AI tools, 8 percentage points higher than the entire age group sample;
88% of high-income groups frequently use generative AI;
When exploring new solutions, high-income groups have higher usage frequencies across almost all channels compared to the full sample;
Among them, the frequency of asking AI tools (such as Doubao, Yuanbao, DeepSeek, etc.) is 65%, 8% higher than the full sample.
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