I've just noticed that in recent years, hotel stocks have increasingly become a focus for investors after the tourism industry recovered from a slowdown. Due to various situations that occurred, changes in travelers' travel methods, and the trend toward sustainable travel, these stocks have become notably attractive.

Looking at the Thai market, there are several hotel companies worth watching. MINT, for example, is a company that invests in hotels and food businesses worldwide, with a diverse portfolio ranging from luxury to mid-range brands. The current stock price is 28.25 baht, P/E ratio of 20.85 times, and reports improving financial performance clearly.

Meanwhile, AWC owns a portfolio of prime locations in the country, offering comprehensive real estate services. Price is 2.96 baht, P/E ratio of 16.19 times, and it is expected that this year's performance will grow well in line with the tourism recovery.

CENTEL is another interesting one, with strong hotel and food businesses. Price is 33.00 baht, P/E ratio of 25.22 times. The company plans to continue expanding, opening several new hotels and renovating famous hotels into luxury levels.

ERW and SHR are also in the spotlight. ERW has a nationwide network, priced at 3.24 baht, P/E ratio of 12.67 times, while SHR focuses on high-end markets and luxury resorts, priced at 2.16 baht, P/E ratio of 58.49 times.

Looking abroad, Marriott International (MAR), priced at $280, P/E ratio of 32.52 times, is the world's largest hotel chain with many prominent brands, focusing on investing in technology and customer experience. Hilton (HLT), at $258, P/E ratio of 42.09 times, has a strong brand portfolio, professional management, and Wyndham (WH), at $104, P/E ratio of 29.03 times, targets budget and mid-range markets.

Choosing the right hotel stock requires considering multiple factors, including past performance, profit margins, debt ratios, management capability, and key indicators such as Occupancy Rate, ADR, and RevPAR, which reflect hotel operational efficiency.

Additionally, industry trends, economic conditions, and the geographical location of hotels should be considered. Companies with strong brands, good diversification, and adaptability will have competitive advantages.

For Thai investors interested, hotel stocks can be traded on the Stock Exchange of Thailand (SET) by opening an account with a securities company or investing through mutual funds focused on hotel stocks. The benefits include professional management and risk diversification.

Overall, hotel stocks remain worth watching, both in Thailand and internationally, supported by tourism recovery and government policies. However, risks from economic volatility, political situations, and unforeseen events should be carefully considered. Investors should regularly follow news and company performance before making investment decisions.