I just looked at the list of the richest people in Thailand according to Forbes, and this time the Chiawunnont family remains at the top. Their wealth comes from the CP Group, which has expanded worldwide, followed by Chaloem Yuwitaya from the Red Bull business, which continues to make him one of the wealthiest in Thailand.

What’s interesting is how they built this wealth—not just through a single business, but by diversifying investments across multiple sectors, such as the Chirathivat family with Central Group, which owns shopping malls and hotels, as well as purchasing luxury department stores in Europe.

Most of the wealthiest people in Thailand share similar traits: understanding how to adapt to market changes, investing abroad, and not sticking to just one business. For example, Charoen Sirivadhanabhakdi started with Chang Beer but expanded into real estate and retail.

Especially the wealthiest in Thailand in the energy sector, Saratcha Rattanawadee and Somphote Ahunai, seem to see opportunities in renewable energy before others, which is a major trend nowadays.

One important lesson we can learn from them is long-term thinking and the courage to venture into new businesses, not just sticking with past successes.