I just noticed that many people are starting to ask whether it’s good to accumulate gold in this year, 2568 (2025). Especially after gold prices surged to $2,790 per ounce in late 2567 (2024). That’s unprecedented—so I wanted to share my thoughts with everyone.

Why did the price rise like this? There are many factors, from the Russia-Ukraine war that hasn’t ended yet, to tensions in the Middle East, and the U.S. presidential election—these have made investors flock to gold to avoid risk. What’s interesting is that central banks around the world have been buying large amounts of gold, especially China, which increased its reserves from 1,900 tons to more than 2,500 tons. That’s essentially an effort to reduce reliance on the U.S. dollar.

Deciding to accumulate gold in a way that can generate good profits requires a plan. Most experts recommend allocating about 5-10% of your investment portfolio to gold. If you have a million baht invested, that’s around 50,000-100,000 baht—perfectly reasonable. It shouldn’t exceed 15-20% to maintain balance.

Based on technical analysis, gold has a support level at $2,447 per ounce. This is a good point to enter. If the price drops to below $2,500, it could be a good opportunity. But I recommend using a Dollar-Cost Averaging strategy—divide your money into small portions and buy gradually when prices fall. Don’t invest it all at once.

Leading financial institutions generally agree that gold still has room to rise. Goldman Sachs expects it could reach $2,700. Morgan Stanley believes it might go as high as $2,800. FX Empire says that if geopolitical situations escalate or the economy falls into a downturn, it could surge to $3,000. Both J.P. Morgan and UBS are positive, although they remain cautious about short-term speculation.

However, you have to be reminded that gold also comes with risks. In the short term, it could drop by 10-15%. In a crisis, it could fall as much as 20-25%. So whether accumulating gold is good depends on how much risk you’re willing to accept—and whether that money needs to be used in the short term.

I think if you have a long-term investment plan of 3-5 years or more, gold is a good option to diversify risk, especially in volatile market conditions like this. But you shouldn’t try to speculate in the short term, and you must have a clear entry and exit plan. The most important thing is to understand that this is part of your overall investment strategy—not gambling.