Have you ever stopped to think about why so many people want to know about Bruno Perini's fortune? It's not just curiosity about numbers. Most are trying to understand how someone relatively young built one of the biggest references in financial education in Brazil. I will tell here how it all started and why his story is so interesting for those who want to learn about investments.

Bruno Perini is a financial educator, entrepreneur, and investor who became known mainly for creating the You MORE Rich project and for being a partner of Grupo Primo, one of the largest financial education conglomerates in Latin America. The guy was born in 1988 in Cabo Frio, Rio de Janeiro, so he is 37 years old now (turning 38 in 2026). And here’s the interesting part: his age often surprises people a lot when they see the size of the businesses and the influence he has built.

Before becoming famous on the internet, Bruno took a very different path. He was an artillery officer in the Brazilian Army for about 10 years. It may seem strange, but it was precisely there that he developed the characteristics that later defined his speech: discipline, resilience, and long-term planning. With a stable salary from his military career, he started buying stocks even without specific training in the area.

In 2014, he created the blog You MORE Rich, initially as a space to share lessons about personal finance, budgeting, and basic investments. Over time, he migrated to YouTube, and today the channel has over 1.5 million subscribers. It’s a journey that shows how consistency and patience generate results.

Bruno’s philosophy has always revolved around one concept: financial freedom. For him, investing is not just about accumulating money but gaining autonomy over one’s own time. This inspired the creation of the course Live off Income, one of his most well-known products.

In 2020, Bruno became a partner of Grupo Primo, led by Thiago Nigro. This partnership greatly expanded his reach. The group includes online courses, educational platforms like Finclass, podcasts, and various digital products. Rapid growth, but also operational challenges along the way.

Now let’s get to what many people want to know: how does he invest? Bruno’s strategy is quite diversified. He works with stocks, ETFs, and real estate funds in the equity market, keeps an emergency reserve in fixed income, invests in private pension plans, and also puts money into digital businesses of Grupo Primo. He even has investments abroad for currency protection. It’s a balance between growth and protection.

Regarding Bruno Perini’s fortune, market estimates point to something between R$100 million and R$200 million. The wealth comes from various sources: revenue from online courses, equity participation in Grupo Primo, returns from financial investments, and recurring digital businesses. The estimated monthly revenue is between R$1 million and R$2 million, although Bruno always emphasizes that most of it is reinvested into the businesses.

Besides YouTube, he has a strong presence on Instagram with millions of followers and hosts a podcast with his wife, Malu Perini. She is a digital influencer and entrepreneur who works with him on the projects. While Bruno focuses on technical aspects of finance and investments, Malu brings a more behavioral and everyday approach.

What makes Bruno Perini’s fortune story interesting is not just the final number but the method. He reinforces a core idea: sustainable results rarely come from impulsive decisions. Investing requires method, discipline, and a clear understanding of goals. Before investing, seek quality information, assess risks, and build a strategy aligned with your profile. In the long run, conscious decisions tend to better protect your wealth.