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Merck Animal Health Selects Salesforce’s Agentforce Life Sciences for Customer Engagement to Transform Animal Care and Enhance Support Experiences for Employees
Merck Animal Health has chosen Salesforce’s Agentforce Life Sciences for Customer Engagement to create a unified view of its customers, including veterinarians, pet owners, and farmers. This collaboration aims to improve access to medicines and devices and enhance support experiences through unified customer views, self-service options, personalized B2B and B2C marketing, and intelligent sales. The initiative, dubbed “OneCRM,” seeks to consolidate monitoring technology and biopharma systems to better serve customers and achieve Merck Animal Health’s mission of “The Science of Healthier Animals®.”