I want to buy gold in 2026. This year is really busy because there are many gold shop listings that meet global standards. At first, I was confused about which shop to choose, but after looking into the information, I found that each shop has its own advantages.

If you want to invest seriously, I think Mae Thong Sook and Hua Seng Heng are fairly trustworthy options because both have a long history of over 60 years and are members of the Gold Traders Association of Thailand. Meanwhile, Yawarat has more than 350 branches, so if you don’t want to travel far, it’s quite convenient.

But what I like is that Ossiris was one of the first to pioneer online gold investment, and now they also offer 24-hour service via website and app, which is convenient for people who don’t like going to physical stores. TTK Gold Department Store, established for 160 years since King Rama V’s era, is the oldest, no joke.

If you haven’t decided yet, I recommend that before buying, you should clearly think about why you are buying. Because if you buy jewelry, gold ornaments are better. But if you’re investing for the long term, gold bars are better—they’re more stable in price and can protect against inflation. When it comes to buying and selling prices, you need to check carefully—handling fees, minting fees, and all that—otherwise, you might be charged extra unknowingly.

Another important thing is to choose a gold shop that has a list of shops meeting global standards and is definitely a member of the Gold Traders Association, or you might get scammed. For selling back, it’s best to sell to the same shop you bought from so you get a good price and are confident that the gold is genuine.

Currently, YLG Bullion and Jin Hwa Heng also offer online services. If going to a physical shop is too troublesome, you can try trading via the app. But be careful—online trading has risks. You should study thoroughly before investing seriously, or you might incur losses. Personally, I think traditional gold investment is still safer. Even if you have to pay storage fees, at least you get real gold that you can keep, without worrying about website crashes or other issues.

If anyone is looking for a good gold shop, I think these 10 shops cover most needs—whether you want to buy jewelry or invest seriously. They strike a good balance between convenience and reliability. Just explore and choose the one that best suits your own needs.