Recently, I've seen a bunch of PFPs and membership passes flooding the screens, honestly quite similar to wristbands at a night market: they’re lively when you put them on, but you’re afraid they’ll fall off when you go home and shower. If a brand truly wants to do this long-term, I care more about whether it can make me willing to stay even when the market is cold, not just the hype that makes the group lively for a couple of hours right after airdrops.

These days, with certain regions tightening taxes and compliance, everyone’s expectations for deposits and withdrawals immediately become sensitive, and the membership narrative also starts to distort: previously, it was about buying an “identity,” now it’s more like buying a “sense of security.” I’m being honest myself; the rules are written on paper: I don’t chase after hype, only when its benefits can be verified and continuously delivered will I gradually increase my position; otherwise, it’s just a concert ticket—after the show, don’t expect it to be a property deed. That’s all for now.