My friend asked whether it's good to buy gold at a department store.

Right now, it's a very common question because gold is a popular investment among Thais, and people don't know which store to choose.
So I’ve gathered some information for you to look at.

Actually, whether buying gold at a department store is good depends on what you want gold for.
If it's for jewelry, choose gold jewelry; but if it's for long-term investment, it's better to choose gold bars.
For short-term speculation, online products might be more suitable.

Regarding store selection, this is the most important.
You should find a store with a long history, such as Hua Seng Heng, Yawarat Gold, or Mae Thong Sook.
All of these are members of the Gold Traders Association of Thailand, so they are considered trustworthy.
Some stores like Osiris and Mae Thong Sook also offer 24-hour online services, which is convenient for those who don't want to go outside.

What to watch out for is to verify the weight in front of both parties, and check the commission and block fees clearly before buying.
Different stores may have different rates.
And importantly, sell the gold back to the same store where you bought it to get the best price.
The warranty card is also necessary to keep.

If asked which store is the best, it depends on what you want.
Yawarat Gold has the most branches, while TTK has been around for over 160 years.
If you want online services, Mae Thong Sook and Osiris are quite comprehensive.
Is buying gold at a department store good?
Actually, it's good if you choose a trustworthy store.